Victorian Wallpaper: Cultural & Artistic Influence
Impact on society, art, and culture
Cultural Influence
Papering a room was one of the most widespread acts of home decoration in the nineteenth century, and the papers themselves record what people wanted their homes to say. Dining rooms were often hung with heavy, dark, leathery patterns; bedrooms with lighter flowers and stripes; halls with imitation stone or tile. Sidewalls, borders, friezes and ceiling papers were sold as matching sets, so a room could be divided into tiers in the fashion of the day, with a dado below, a filling above and a frieze beneath the cornice.
The trade was international. French papers were prized in America in the first half of the century, and panoramic sets such as Zuber's North American views were exported from Alsace, while British and American factories later supplied each other's markets and borrowed each other's styles. Design books circulated just as freely. Owen Jones's Grammar of Ornament gave pattern-makers Egyptian, Moorish, Chinese and Celtic models, and Japanese motifs arrived in the 1870s and 1880s through trade and exhibitions, to be absorbed into the Anglo-Japanese papers that sold in both countries.
Papers also carried social aspiration and anxiety. Reformers such as Morris claimed that honest design in the home could improve people's lives, while manufacturers answered with ever more varied pattern for a growing middle class. Today the surviving sample books and trade catalogues are valued by social historians as well as designers, because they show what ordinary households could afford and what they chose. Because the historic images are in the public domain or released under open licenses, they now circulate freely again as inspiration for modern designers, restorers and teachers.
Art World Influence
Wallpaper was a laboratory for the Arts and Crafts movement. William Morris, who set up Morris, Marshall, Faulkner & Co. in 1861, designed his first wallpaper in 1862 and had his early patterns printed by Jeffrey & Co. from 1864. His rule that a pattern should be intricate yet clearly ordered, and that the surface of a wall should stay flat, shaped designers from C. F. A. Voysey to the Glasgow and Vienna artists who came after. Walter Crane, Lewis F. Day, Voysey and the Silver Studio carried the principles into the 1880s and 1890s, and Morris & Co. kept the papers in production well into the twentieth century.
The Aesthetic movement took up the same flat patterns together with Anglo-Japanese designs, and made the three-part wall of dado, fill and frieze fashionable; Bruce Talbert and Christopher Dresser were prominent designers in this vein. Their sunflowers, peacocks, fans and geometric lattices became shorthand for the movement in painting and interior design alike. Art Nouveau then bent the same naturalistic motifs into whiplash curves, and the Edwardian and Arts-and-Crafts cottage wallpaper that followed was lighter and more restrained.
Modernists rejected much Victorian pattern, but the tradition never vanished. Morris's wallpapers have remained in production, and their motifs reappear on textiles, ceramics and graphic design. Museums such as the Victoria and Albert Museum, Cooper Hewitt, the Metropolitan Museum of Art and Historic New England hold wallpaper collections and study them as design history, and conservators and historic-house curators use dated examples to reproduce period rooms.
Contemporaries & Connections
William Morris
Designer and founder of Morris & Co.; his first wallpapers were issued in 1864 (1834-1896)
Owen Jones
Architect and theorist whose Grammar of Ornament (1856) supplied pattern designers with a world repertoire (1809-1874)
A. W. N. Pugin
Gothic Revival architect and designer who attacked illusionistic ornament on flat surfaces (1812-1852)
Christopher Dresser
Designer and design-reform theorist who produced geometric and Anglo-Japanese patterns (1834-1904)
Bruce Talbert
Designer of Gothic-Revival and Aesthetic wallpapers and furniture (1838-1881)
Walter Crane
Illustrator and designer of Arts and Crafts wallpapers (1845-1915)
C. F. A. Voysey
Architect and pattern designer whose wallpapers pioneered a simpler Arts and Crafts style (1857-1941)
Zuber & Cie
Alsatian manufacturer in Rixheim, known for its panoramic scenic wallpapers (founded 1797)
Jeffrey & Co.
London wallpaper printers that produced Morris's wallpapers and many other leading designs (founded 1836)